CASE STUDY - HER Foundation

Case Study: HER Foundation

The HER (Hyperemesis Education & Research) Foundation is a nonprofit that provides support, groundbreaking research, advocacy, and education on hyperemesis.

Partner

The HER (Hyperemesis Education & Research) Foundation is a nonprofit that provides support, groundbreaking research, advocacy, and education on hyperemesis. Since 2000, HER has been the leading source of information on HG and a trusted lifeline for hundreds of thousands of families across the globe.

Challenge

The HER foundation aims to provide support and education for mothers with HG, a pregnancy disease marked by rapid weight loss, malnutrition, and dehydration due to unrelenting nausea and/or vomiting. Their biggest challenges include sharing research findings and important information with mothers who are often too sick to read through dense information packages about their illness. They offer online support via facebook groups or Instagram pages which is a tedious task for their staff to keep track of their thousands of followers.

Challenge

The HER foundation aims to provide support and education for mothers with HG, a pregnancy disease marked by rapid weight loss, malnutrition, and dehydration due to unrelenting nausea and/or vomiting. Their biggest challenges include sharing research findings and important information with mothers who are often too sick to read through dense information packages about their illness. They offer online support via facebook groups or Instagram pages which is a tedious task for their staff to keep track of their thousands of followers.

Approach

HER foundation has partnered with CanopyLAB to create free online courses on the LAB for anyone in the world through short, relatable and easy to digest content. Courses include a survival guide for expecting mothers, a breakdown of physical and psychological symptoms and remedies and even an introductory HG course for family members, friends and anyone involved in the life of an HG mom.

Users can explore course content at their own pace and easily access or revisit specific materials such as videos, infographics and additional resources within the units. The platform’s social features will create a space for mothers who spend a significant amount of time alone at home or in the hospital during their pregnancy to connect with a global support system.

Result

The first courses were launched on October 1st, 2019. Throughout the preparation of the release, HG moms themselves have been involved in the course creation process by sharing their stories through videos about their experience with HG providing tips for other moms that will be part of the course series. You can access the first course in the series here.

Fast forward to May 2020, and we are still collaborating immensely with HER Foundation, who has created an incredible free course on Covid-19 & Pregnancy.

Result

The first courses were launched on October 1st, 2019. Throughout the preparation of the release, HG moms themselves have been involved in the course creation process by sharing their stories through videos about their experience with HG providing tips for other moms that will be part of the course series. You can access the first course in the series here.

Fast forward to May 2020, and we are still collaborating immensely with HER Foundation, who has created an incredible free course on Covid-19 & Pregnancy.

Testimonials

"Developing an educational course for moms and their supporters has long been a desire of HER, but the right platform and structure were never combined until CanopyLAB. The gift of CanopyLAB is the quality of the platform and the presentation of the information which allows people to freely navigate as time permits, and the support of our amazing eLearning Designer, making it all possible to create innovative learning experiences for our community and others."

~Suzanne Drapeau | Communications Specialist, HER Foundation

"I think it’s absolutely amazing, a perfect way to get more people to understand HG all around from all aspects."

~Jasmine Alexandra (user) | Yorkville, IL, USA

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